The Forever started as a passion project for Karen Thomas. It combines her love for interiors, styling, art, craft, design, and community. She curates and collects interior styling influences and inspiration from local product creators as well as lifestyle brands.
In 6 months of transformational coaching, Karen took The Forever to over 1800 followers on Instagram and completed three paid client styling projects, including an office space design.
Their Challenge
Coming from a leadership role in her previous job, Karen needed clarity about how her values and passions could translate into her own business. With so many tasks and operational considerations when starting her own business, she also needed structure to help her focus her efforts efficiently.
Their Goal
Combine passion and expertise, and turn The Forever into a sustainable, thriving business.
My Solution
I started by talking with Karen about all her ideas and the values that are important to her so she could balance her business with her personal life. I worked with her to reframe her skills, experience, and unique value proposition to help her gain clarity and confidently move towards her goals. I roadmapped her route to market and helped her prioritize and focus on the critical tasks and protect her time with scheduling.
With regular review workshops to help her solve challenges, as well as celebrate all the small wins and big milestones, she was able to keep herself motivated every step of the way.
Phases and Key Results
Vision (Phase 1)
Objective: To align personal values and passions into a cohesive vision.
Key Results (metrics):- Personal alignment
- Vision clarity
- Goal setting
Structure (Phase 2)
Objective: To lay out a structure for building positive habits and momentum.
Key Results (metrics):- Operational efficiency
- Time management
- Task prioritisation
Launch (Phase 3)
Objective: To win paid interior styling projects.
Key Results (metrics):- Projects completed
- Client satisfaction
- Revenue generated
Grow (Phase 4)
Objective: To build collaborations.
Key Results (metrics):
- Partnerships formed
- Social media engagement
- Community involvement
The Result
Over the course of Phase 1-3, lasting 6 months, The Forever has seen the following results:
- Interior styling clients: Secured three paying clients, including an office space design.
- Social media reach: Grew an Instagram following of more than 1800 followers, raising her brand awareness and helping her get on the radar of new clients.
- Operational structure: With a tailored structure to protect her time, plan, strategise, and action everything, Karen now has all the tools and habits she needs to succeed.
- Growth mindset: Having reframed all her skills and her proven track record of learning new skills, she now approaches everything confidently and with a positive mindset—there are no mistakes, only opportunities to grow.
- Community alignment: She’s built a community of local business owners, local artisans as well as social media followings, and cross-promotions with affiliate lifestyle brands that perfectly align with The Forever’s brand values.
